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Introducing – Pic2Go Performance Photos

It is not too often when a company has a chance to revolutionize the industry it operates in. For us in Pic2Go the first time was with the introduction of our automated race photo-tagging and social sharing platform – which fueled the Sponsored Race Phot...

The Global Health-Kick: Increased Interest in Fitness is Changing the Value of Endurance Sponsorship

Exercising and increased fitness have become trends in recent years and are partially responsible for the expansion of the global fitness industry, and specifically the Endurance Events industry. The socioeconomic status of fitness seekers, combined with the p...

Pic2Go at Coca Cola Summer Love 2015

Thousands of Israeli teens attend the annual Coca-Cola Summer Love event for an unforgettable experience of friends, music and fun. This year Coca-Cola Israel have selected Pic2Go technology to let all participants instantly share their branded photos to Faceb...

Meet Our Partners – Joel Espinoza (Pic2Go Mexico)

This weekend (July 26th) Pic2Go will be used for the first time at Tijuana Marathon with expected 4000 participants! This exciting event will join a series of Pic2Go events in the country – most successfully operated by Pic2Go Mexico. Mr. Joel Espinoza a...

The Social Media Revolution: Boosting Endurance Event Sponsorship

The Social Media Revolution Forbes Magazine argues that “When it comes to how sponsors are desiring to spend their sports-related dollars, one trend is certain: Digital and social elements win the day.” Social media has completely revolutionized the market...

Meet Our Partners – Timothy Utomo (Pic2Go Indonesia)

With our growing network of partners (including already 19 countries) – we are able to bring the Free (Sponsored) Race Photos to hundreds of thousands of athletes around the globe. Mr. Timothy (Tim) Utomo and his firm have just joined the “Pic2Go F...

7 Tips for Taking Amazing Endurance Event Photos

We have asked Raimundo Lagos – the owner of Foco Sport Chile (Pic2Go partner in Chile) to share with us some key tips he has for race photographers. Foco Sport Chile is known for its professionalism in endurance events photography. Raimundo’s team captures...

Branding Tips for Sponsored Race Photos

Reaching Millions of Impressions via Social Media With the growing number of endurance events offering participants with Free Race Photos to Share Live to Facebook – branding those photos introduces a most powerful Sponsorship opportunity. As the shared-...

Telecommunication, Aerobic Sports, Sponsorship and All that is In-Between

Telecommunications Technology and Aerobics Sports Today telecommunications technology and aerobics sports are inseparable. In this article I discuss this strong connection. I will present the case study of Vodafone, one of the leading telecommunications compan...

Live Smart, Run Smart, Sponsor Smart – by Samsung

Samsung Smart Living Brands sponsoring running events would usually look for the following objectives: 1. Maximize brand engagement & reach 2. Strengthen brand-image 3. Grow sales & maximize ROI Brand’s investment in race sponsorship is usually...